Hello, I’m Jess!

For almost 10 years, I worked in office administration before a simple habit changed everything. I started taking photos of the food I ordered when I went out, partly as a creative outlet and partly just for fun. What began as a hobby quickly turned into a dedicated page, venue invites, and regular collaborations with hospitality businesses. Somewhere along the way, I realised how much I genuinely loved creating content and working closely with brands.

While still in my corporate role, I was approached by a Sydney-based hospitality marketing agency and given the opportunity to step into the industry professionally. Over the next two years, I gained hands-on experience managing client accounts, creating strategy-led content, and working across broader marketing initiatives, all while continuing to grow my own platform.

Today, I’m based in Sydney and work primarily with hospitality businesses including restaurants, cafes, and local experiences, supporting them through influencer collaborations, user-generated content, and social media management.

A woman with long dark hair is smiling and holding a glass of white wine in a restaurant with vintage wallpaper and soft lighting.
Three plates of salads with microgreens, avocado, tomatoes, and other colorful vegetables, a cup of coffee with foam art, a cup of hot chocolate, a chocolate dessert, and a restaurant menu on a wooden table.
Close-up of a cherry-topped pastry with whipped cream, chocolate, and white frosting, on a pink plate, with cups of coffee and another pastry in the blurred background.
A person taking a photo of a spread of barbecue food and burgers on a wooden table.
A woman with long black hair and light green nails eating a slice of pizza in a pizzeria restaurant.
A woman holding a pink plate with French toast topped with fresh berries, syrup, and powdered sugar, smiling with her eyes closed.