Hello, I’m Jess!

For almost 10 years, I worked in office administration before a simple habit changed everything. I started taking photos of the food I ordered when I went out, partly as a creative outlet and partly just for fun. What began as a hobby quickly turned into a dedicated page, venue invites, and regular collaborations with hospitality businesses. Somewhere along the way, I realised how much I genuinely loved creating content and working closely with brands.

While still in my corporate role, I was approached by a Sydney-based hospitality marketing agency and given the opportunity to step into the industry professionally. Over the next two years, I gained hands-on experience managing client accounts, creating strategy-led content, and working across broader marketing initiatives, all while continuing to grow my own platform.

Today, I’m based in Sydney and work primarily with hospitality businesses including restaurants, cafes, and local experiences, supporting them through influencer collaborations, user-generated content, and social media management.